One of the most important and least used aspects of any website or online profile is the “About Me” page/section. It’s not enough to have an interesting site and great product if your visitor can’t find a way to relate to you. Never under-estimate the power of personality. The internet isn’t a cold, sterile environment. As a matter of fact, within the last 15 years, it’s developed into a community addicted to interactivity, and communication. If you don’t believe this, check out Twitter. Twitter is a good example of why “About Me” pages are crucial. If you can amass a group of followers based on 140 characters of random biographical chatter, it’s a safe bet that those readers would also like to know a bit more about you.

An “About Me” page can be whittled down to these three questions.

• Who am I? A lot of successful “About Me” pages start off with “Hi, my name is…” Having a personal introduction is a great way to start off. Your “About Me” should come across as if you were talking face to face with your visitor. But do not overwhelm the reader with too much information. Of course they want to know more about you, but it’s safe to leave out details, even as you briefly skim through your accomplishments.
• What can I do for you, the visitor? Put yourself in the visitor’s shoes. The reason they’re clicking your “About Me” page/profile is to relate to you. They want to compare notes to see if you and they share anything in common. Let’s face it, if a visitor’s searching for your “About Me” page, that means that you have piqued their curiosity and in some way inspired them to care about who you are. Don’t let them down!
• How can I be contacted? Our websites already has a separate “Contact” page for each users profile, via which visitors can contact you by email. This is recommended, but you could also include your other contact details on your “About Me” page to save the visitor from clicking too many pages.